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You will watch a discussion among three marketing team members who are meeting to plan their upcoming product launch campaign. They are discussing different strategies and budget allocation.
Question 1 of 8
What is the main reason for changing their marketing approach?
Their budget has been reduced
Traditional methods are less effective
Their competitors are doing better
Their product has new features
Question 2 of 8
What concern does one speaker raise about the new strategy?
It might be too expensive
It might be too complicated
It might alienate existing customers
It might take too long to implement
Question 3 of 8
What is suggested about the campaign timing?
It aligns with consumer behavior
It avoids major holidays
It matches competitor launches
It follows market research
Question 4 of 8
What percentage of the budget will go to traditional media?
70%
50%
30%
20%
Question 5 of 8
What type of content do they plan to create?
Long documentary-style videos
Brief real-life demonstrations
Technical product reviews
Celebrity endorsements
Question 6 of 8
How long before the launch will the campaign begin?
Six weeks
Four weeks
Three weeks
Two weeks
Question 7 of 8
What will they discuss in tomorrow's meeting?
Campaign timeline
Budget allocation
Product features
Target audience
Question 8 of 8
What is the purpose of the social media challenge?
To collect customer data
To test product features
To generate organic content
To reduce marketing costs