Listening Parts
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You will watch a discussion among three employees at a fitness center. They are meeting to discuss strategies for their upcoming membership drive campaign.
Question 1 of 8
What is the main concern that led to this meeting?
increasing operating costs
declining membership numbers
staff performance issues
competition from other gyms
Question 2 of 8
Why does one speaker oppose deep discounts?
They are too expensive for the gym
They attract the wrong type of clients
They don't lead to long-term members
They are difficult to implement
Question 3 of 8
What unique advantage of their facility is mentioned?
Their convenient location
Their membership prices
Their class schedule flexibility
Their experienced trainers
Question 4 of 8
What incentive is suggested for members who share their success stories?
Free personal training sessions
A complimentary month
Discounted membership rates
Access to special classes
Question 5 of 8
What is suggested to help retain new members?
Offering monthly prizes
Providing free equipment
Creating fitness challenges
Extending gym hours
Question 6 of 8
When do they plan to launch the campaign?
In early spring
During summer
Before winter
After renovations
Question 7 of 8
What marketing strategy do they consider most effective?
Social media advertising
Local newspaper ads
Personal recommendations
Email marketing
Question 8 of 8
What will happen next?
They will start the campaign
They will meet again
They will hire new staff
They will buy equipment