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You will watch a discussion among three employees at a fitness center. They are meeting to discuss strategies for their upcoming membership drive campaign.

Guide & Tips about this part

Question 1 of 8

What is the main concern that led to this meeting?

increasing operating costs

declining membership numbers

staff performance issues

competition from other gyms

Question 2 of 8

Why does one speaker oppose deep discounts?

They are too expensive for the gym

They attract the wrong type of clients

They don't lead to long-term members

They are difficult to implement

Question 3 of 8

What unique advantage of their facility is mentioned?

Their convenient location

Their membership prices

Their class schedule flexibility

Their experienced trainers

Question 4 of 8

What incentive is suggested for members who share their success stories?

Free personal training sessions

A complimentary month

Discounted membership rates

Access to special classes

Question 5 of 8

What is suggested to help retain new members?

Offering monthly prizes

Providing free equipment

Creating fitness challenges

Extending gym hours

Question 6 of 8

When do they plan to launch the campaign?

In early spring

During summer

Before winter

After renovations

Question 7 of 8

What marketing strategy do they consider most effective?

Social media advertising

Local newspaper ads

Personal recommendations

Email marketing

Question 8 of 8

What will happen next?

They will start the campaign

They will meet again

They will hire new staff

They will buy equipment